President’s Blog – The Way > Posts > 2020 年 10 月 14 日
 

 Posts

 
October 14
2020 年 10 月 14 日

麥當勞的故事

Way Cool Blog


 

0. 前言

今天到又一城頂樓麥當勞早餐,還未進入大廳,好幾個員工老遠打招呼,提醒我今天是麥當勞在現址最後一天營業。引發我記憶中麥當勞的故事。

電影 The Founder(《速食遊戲》,又名《大創業家》)講述1950年代一個到處碰壁、一籌莫展的銷售員雷.克洛克(麥可.基頓飾演)在南加州遇到開漢堡餐館的兄弟麥克(約翰.卡羅爾.林奇飾演)和迪克.麥當勞(尼克.奧佛曼飾演)。克洛克對兄弟倆快速上菜的一套做法讚嘆不已,從中看到創辦加盟店的商機。克洛克即想盡辦法從兄弟倆手中奪過快餐店的經營權,並創辦了年營業額數百億美金的麥當勞帝國。

這是個典型近代企業起家的故事。成功企業的背後,就像知名的政治人物,常常帶著濃厚的血腥氣味。拋開故事的起頭不提,做為速食店的龍頭,麥當勞與其它拔地續起的中西快餐店影響了世人的飲食生活,沒有人可以否認。

另一方面,樹大招風,麥當勞是公眾討論企業倫理和消費責任等議題的焦點;其商品常被指責影響公眾健康,甚至被抨擊為垃圾食品。揶揄譏嘲,無所不及。

民以食為天,飲食本是生活的必需品。麥當勞則是我和很多朋友、學生日常生活的一部分。以下談些麥當勞的故事,未必在重複口食之味,更希望從中陳述些生活體驗的有趣至理。小故事,大道理;雖然說的是麥當勞的故事,看到的則是社會的縮影,多少有點道理。

述說之前,先聲明,本人與麥當勞没有瓜葛,沒有衝突,也沒有利益糾結。個人不曾持有它的股票,不曾在它的相關企業工作,也不曾接受顧問或者科研推廣計劃。


The McDonald's story

0. Prologue

I was greeted at the door by several employees at McDonald's on the top floor of the Festival Walk shopping mall when I went for breakfast this morning. When they told me that that day was their last at the current site, recollections of a story about McDonald's came to mind.

The movie The Founder tells the story of Ray Kroc (Michael Keaton), a travelling salesman for milkshake machines in the 1950s. Frustrated at getting nowhere in his job, he was intrigued when he met the two McDonald brothers in San Bernardino, California: Maurice "Mac" (John Carroll Lynch) and Richard "Dick" McDonald (Nick Offerman). They were the McDonald's founders. Kroc was impressed by the efficient way their food was served and spotted an opportunity for a franchise. He tried all kinds schemes to take over the McDonald brothers' business and eventually established the McDonald's Empire with an annual revenue of billions of dollars.

This is a typical start-up story of a modern-day entrepreneur. Behind the success, in the same way as a well-known political figure today, usually lies a bloody tale. Notwithstanding the beginning of the story, no one can deny that McDonald's, the leader in fast-food restaurants, and other mushrooming Chinese and Western fast-food chains have greatly impact our diet.

However, just as a tall tree usually catches the wind, McDonald's usually crops up when the public talks about issues ranging from business ethics to consumer responsibility. Its products are blamed for affecting public health or, worse, attacked as junk food. The butt of ridicule and criticism of all kinds.

People's lives depend on food. Food and drink are the necessities of life. McDonald's is part of my life as well as part of the normal life of many friends and students. I am going to tell a few stories about my experience at McDonald's, not about the taste of the food, but rather the moral values of my dining experience there. Trivial as these stories might seem, they reveal some basic principles.

I'd like to make a statement before I start telling the stories: The author has no dealings with McDonald's other than as a customer. Nor do I have any conflicts with the business. Therefore, there is no conflict of interest. I do not own any McDonald's shares, have never worked at any of its related enterprise, and have not accepted any consultation offers or signed any research promotion schemes.

14 October, 2020

 

email to OP OfficeSend email

 

 

 
 
​​​​​
Hit Count: 21