students at City University of Hong Kong won the Social Innovation CEO
Competition with their proposal to hire senior citizens as tour guides focusing
on local community, culture and history.
The team beat more than 130
teams in the competition, which was jointly organised by the Social Innovation
and Entrepreneurship Development Fund and Youth.gov.hk.
The winning proposal,
ElderTreks, aims to recruit retirees with good communication skills and
familiarity with their local community.
The proposal provides
opportunities for this demographic to contribute to society and offers a modest
The winning team comprises Valent
Cheung Chiu-ying and Leon Lee Ho-wai, both Year 3 students
in Global Business Systems Management; Michelle Kwok Yi-ling, a
Year 4 student in Marketing, and Francis Sze Cheuk-fai, a Year 3
student in Computer Science.
The team also won the Most
Social Innovative Award, the Social Inclusion Idea Distinction Award and the
Most Liked Award (live voting). One of the team members, Michelle Kwok,
received the Most Valuable Presenter Award.
They were also given a
start-up fund worth HK$150,000 to execute the proposal, which the team hopes to
launch this year.